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Sony Takes a Leap Into PC Gaming Gear With New Inzone Brand

  • Sony deepens PC market push as PS5 suffers chronic supply woes
  • New headphones and monitors will keep PlayStation support
Inzone headsets and gaming monitors at a news conference in Tokyo.
Inzone headsets and gaming monitors at a news conference in Tokyo.Photographer: Akio Kon/Bloomberg
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Sony Group Corp. is launching a new gaming gear brand called Inzone, trotting out headphones and displays for the PC to try and expand its reach beyond the PlayStation.

The new brand is the Tokyo-based firm’s effort to capture a slice of the peripherals market, augmenting its plans to release more former PlayStation exclusives on the Windows platform. Sony wants to signal to consumers that it’s making products and games that go beyond the scope of its console ecosystem and has been taking steps to grow its gaming empire to mobile and PC arenas in recent years. PCs account for a fifth of the global games market, or $41 billion in 2022, according to Newzoo data, and they play host to some of the most prominent e-sports and video streaming brands and players.