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Juul and Its Courtroom Foes Stare Down FDA Ban as Youth Marketing Trial Nears

  • FDA order threatens Juul’s defense and how much it can pay out
  • Juul won court order halting ban during appeal proceedings
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Juul Agrees to Stop Marketing to Young People in North Carolina

The Food and Drug Administration’s order to Juul Labs Inc. to take its products off shelves in the US threatens to undermine the e-cigarette maker’s defense in a sprawling legal fight over its youth marketing practices.

But it also raises the risk of scant payoffs for those suing, if Juul ultimately loses its appeal over the ban.