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Netflix’s Plan to Fix Its Subscription Crisis Starts in Asia

  • Investment in films, drama to keep growing: VP in Asia-Pacific
  • Streamer wants to halt subscriber exodus after shares plummet
Netflix Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg
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Netflix Inc. is looking to Asia after its shock first-quarter slowdown, seeking to both maintain growth in the one region where it’s still adding subscribers and replicate its success there in other parts of the world.

Despite plans to curb overall spending, investment in Asia will keep growing, including financing for the production of local films and series, Tony Zameczkowski, vice president of business development for Asia Pacific, said in an interview.