The developers of the Juul e-cigarette say they created the device to help adult smokers quit. But their product achieved enormous success, becoming the top-selling e-cigarette in the US in two years, in part by attracting a huge following among teenagers, who aren’t legally allowed to purchase such products. Now the nation’s Food and Drug Administration and Juul Labs are battling over the future of the device.
On June 23, the FDA banned Juul Labs Inc.’s products from the market, noting their “disproportionate role in the rise in youth vaping.” The next day, Juul Labs successfully won an emergency court order blocking the FDA’s decision for now. Meanwhile, the FDA temporarily suspended the marketing ban on July 5, after it determined there are scientific issues that merit further review. This effectively allows Juul to keep selling its products for the time being.