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Ferrari Taps Bloom Energy Fuel Cells to Help Run Auto Plant and Headquarters

Fuel cells will cut emissions, natural gas use as prices rise.

Employees arriving at Ferrari’s headquarters and plant in Maranello, Italy, in 2016.

Employees arriving at Ferrari’s headquarters and plant in Maranello, Italy, in 2016.

Photographer: Alessia Pierdomenico/Bloomberg
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Ferrari NV will install fuel cells from Bloom Energy Corp. to cut emissions — and natural gas costs — at its northern Italian headquarters and manufacturing center.

The one-megawatt installation will provide about 5% of the energy needed at Ferrari’s Maranello operations and marks San Jose, California-based Bloom’s entry in the European market. Ferrari announced plans last week to turn its factory into a hub for battery-powered car production, confirming an earlier Bloomberg News report.