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SEC to Propose New Rules for Online Brokers’ Game-Like Features

  • Regulator may announce new regulations as soon as October
  • Gary Gensler has raised concerns over retail-trading apps
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Photographer: Zach Gibson/Bloomberg

The US Securities and Exchange Commission plans to propose new rules this year to crack down on the behavioral prompts and data analytics used by some online stock brokerages and investment advisers.

The agency’s bid to impose restrictions on trading and investing apps popular with retail traders follows a review by the SEC of “digital engagement practices,” which critics refer to as the gamification of investing. Wall Street’s main regulator said last August that it was concerned that game-like features are putting investors at risk by encouraging excessive trading.