Skip to content

The Husband and Wife Behind Clif Bar Are Set to Become Self-Made Billionaires

  • Owners Erickson, Crawford make fortune from Mondelez purchase
  • Erickson turned down $120 million from Quaker Oats in 2000
Kit Crawford and Gary Erickson
Kit Crawford and Gary EricksonPhotographer: Liz Hafalia/The San Francisco Chronicle/Getty Images

Gary Erickson was offered a tantalizing sum from Quaker Oats in 2000 to sell Clif Bar & Co., his upstart energy-bar maker: $120 million.

He walked away. As the company’s website put it: “CLIF Is Not For Sale.”