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Apple Named World’s Most Valuable Brand in New Survey

  • Apple reclaimed Kantar survey’s top spot after six years
  • French luxury giant Louis Vuitton in Top 10 for the first time
An Apple store in Abu Dhabi.

An Apple store in Abu Dhabi.

Photographer: Christopher Pike/Bloomberg

Apple Inc. reclaimed its title as the world’s most valuable brand, according to a survey from Kantar BrandZ, knocking rival Amazon.com Inc. off the top spot for the first time in three years. 

The iPhone maker’s brand value reached $947 billion this year, while Amazon slipped to third, according to Kantar’s survey published Wednesday. Apple was last ranked the most valuable brand in 2015.