Skip to content
Business
Economics

Silencing the ‘Noise’ Behind Bad Corporate Decision Making

Renowned psychologist Daniel Kahneman suggests controlling variabilities in how choices are made is key to ensuring the best outcomes.

Table boardroom with chair in morning / meeting associate

Source: iStockphoto/Getty Images

Subscribe to Stephanomics on Apple Podcasts
Subscribe to Stephanomics on Spotify


Much of the appeal of McDonald’s comes from the chain’s consistency. A cheeseburger in the US or a McSpicy Chicken in India should taste the same every time. But what if a business had wildly different outcomes depending on which leader was making decisions? Renowned psychologist Daniel Kahneman calls this variability “noise,” and suggests controlling it is key to ensuring the best decisions get made.

Steph 6 9 22 Kahneman_v1 - Stephanomi...