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Fanatics Signs Deals With 100 Schools for College Sports Cards

Thanks to new NCAA rules, the collectibles will feature current athletes and their schools’ trademarks for the first time

South Carolina basketball star Aliyah Boston.

South Carolina basketball star Aliyah Boston.

Photographer: Andy Lyons/Getty Images
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Fanatics Inc. has signed deals with more than 100 universities as it moves aggressively into the college-sports trading-card market.

In recent months, Fanatics has quietly gone around the nation to negotiate these arrangements school by school in an effort to muster a comprehensive NCAA lineup. It also signed agreements with more than 200 student-athletes, such as Alabama quarterback and Heisman Trophy winner Bryce Young and South Carolina basketball star Aliyah Boston.