Skip to content

‘He’s Not God’: Trump’s MAGA Creation Takes On Life of Its Own

Trump’s cult of personality has been replaced with a new political philosophy branded like his buildings and resorts.

Donald Trump arrives at a press event where he announced his candidacy for the US presidency at Trump Tower in New York on June 16, 2015.
Donald Trump arrives at a press event where he announced his candidacy for the US presidency at Trump Tower in New York on June 16, 2015.

Photographer: Christopher Gregory/Getty Images

Donald Trump’s political creation has grown beyond his wildest dreams, and now appears ready to live on with or without him.

The Make America Great Again movement that tens of millions of Americans adopted put him in the White House and transformed the Republican Party. Yet the current crop of midterm primaries is revealing that it is the former president’s brash brand of politics and his “America First” ideas, more than the man himself, that is driving many Republican voters.