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A Watch Worn by Elvis Lists for $495,000 as Hype for Film Builds

The gold watch includes a square clock face encircled by 26 round white diamonds. 

Elvis wearing the diamond-studded gold watch. 

Elvis wearing the diamond-studded gold watch. 

Photographer: Keith Alverson

In the build up to the splashy biopic “Elvis,” which premieres in theaters on June 24, Elvis-mania has started to take hold.

The film got a 12-minute standing ovation at Cannes. Las Vegas chapels stopped getting cease-and-desist orders to halt Elvis-impersonator weddings. Even the travel site Booking.com is getting in on the action, offering the “Ultimate Elvis Experience,” a special two-night stay at the Guest House at Graceland, birthplace of “The King” in Memphis, that includes behind-the-scenes tours of attractions like the Presley Motors Museum, chauffeured vintage Cadillac rides, an advanced screening of the movie with a surprise cast member, and a souvenir Elvis-themed Gibson Epiphone guitar.