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Levi Sees Sales Reaching $10 Billion in New Set of Targets

  • Direct-to-consumer channels to generate 55% of revenue by 2027
  • Denim maker seeks to double its sales of women’s apparel


Photographer: David Paul Morris/Bloomberg
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Denim maker Levi Strauss & Co. is scaling up investment in its stores and website, as well as women’s apparel, to reach a sales target of $9 billion to $10 billion by 2027. 

In a new set of strategic targets, Levi now sees sales growth of 6% to 8% annually, up from its prior goal of 4% to 6%. The company also expects its own website and retail stores to generate 55% of annual sales, compared with the 39% they generated in the first quarter.