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GM’s Buick Will Go All-Electric by 2030 in Product Line Makeover

  • Overhaul to start with affordable crossover SUV in 2024
  • Brand hopes to reinvigorate buyer interest in the US
Buick Wildcat EV concept
Buick Wildcat EV conceptSource: General Motors

General Motors Co. will make all of its Buick models electric by 2030 in a move to remake the brand in the US.

The overhaul will start with an electric crossover SUV in 2024 that Buick said will offer some luxury amenities and a new styling theme while being priced beneath GM’s Cadillac EVs. It’s a play to draw new buyers into the brand with a value proposition because most plug-in models sell for well above the $45,000 average price of a new vehicle.