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Gun Sellers Push Quick Buy Now, Pay Later Financing

Daniel Defense, the company that made the weapon used by the Uvalde killer, is among the merchants working with fintechs to make buying firearms easier  

Workers prepare the Daniel Defense booth at the National Rifle Association convention in Indianapolis, Indiana in 2019.

Workers prepare the Daniel Defense booth at the National Rifle Association convention in Indianapolis, Indiana in 2019.

Photographer: Jeremy Hogan/SOPA Images/LightRocket/Getty Images

If you visit the website for gun manufacturer Daniel Defense, the first thing you’ll see is a pop-up message offering condolences to the victims of a gunman who killed 21 people at a school in Uvalde, Texas. Of those killed, 19 were children. “We are deeply saddened by the tragic events in Texas this week,” it reads. “It is our understanding that the firearm used in the attack was manufactured by Daniel Defense. We will cooperate with all federal, state and local law enforcement authorities in their investigations. We will keep the families of the victims and the entire Uvalde community in our thoughts and prayers.”

If you scroll down and click on a panel promoting a financing option from the company, you’ll get a different message: “Enter to win $15K when you buy now, pay later with Credova,” with an explanation of how to enroll in the sweepstakes in three easy steps.