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Apple’s Retail Chief Pushes Back on Unionization in Video to Staff

  • Deirdre O’Brien says unions may slow workplace improvements
  • It’s ‘your right not to join a union,’ executive says
Deirdre O’Brien
Deirdre O’BrienPhotographer: David Paul Morris/Bloomberg

Apple Inc.’s retail chief, pushing back on a campaign to unionize stores, told employees that the effort could slow workplace progress and that third-party labor groups don’t share the company’s commitment to employees. 

“It is your right to join a union -- and it is equally your right not to join a union,” Deirdre O’Brien, senior vice president of retail and human resources since 2019, said in a video to employees. “And if you’re faced with that decision, I want to encourage you to consult a wide range of people and sources to make sure you understand what it could mean to work at Apple under a collective bargaining agreement.”