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Meta to Publish Political Ad Targeting Data Ahead of Midterms

Facebook parent Meta Platforms Inc. will expand the types of information it shares publicly about political advertising in the months leading up to the 2022 U.S. midterm elections. 

Meta will soon include targeting data for political and issue ads as part of its public advertising archive, meaning anyone will be able to see how political committees or other political groups target their messages to voters. The move is meant to help people -- especially researchers and journalists -- better understand how campaigns use Meta’s services to try to influence voters during election cycles, said Jeff King, Meta’s vice president of business integrity.