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Future of British Business

Pret Goes to Greggs In Bid to Ride Out Cost-of-Living Crisis

The city sandwich chain is expanding in the suburbs as working habits change — and plans a new, affordable menu.

Airside Operations At London City Airport Ltd.

. Photographer: Matthew Lloyd/Bloomberg

After almost four decades spent targeting London’s office workers with upscale fare like salmon and avocado protein pots, Pret A Manger Ltd. is taking aim at a different clientele: suburban Brits facing the worst cost-of-living crisis since the Thatcher era. 

As the sandwich chain expands across the UK, where prices are climbing at the fastest pace since 1982, Pret’s working on more affordable menu items such as cheese twists and pastel de natas, which will each cost less than £2 ($2.48) when they debut in July.