Alexander Govor, the McDonald’s Corp. franchisee who’s now bought the chain’s entire business in Russia, will have to create a new brand to replace the “Golden Arches” that came to symbolize his country’s embrace of capitalism during the Soviet Union’s collapse.
McDonald’s agreed this week to sell its network of 850 restaurants to the former Siberian coal mine owner, saying it would “de-Arch” Russia’s largest fast-food chain after it decided to leave the market in response to President Vladimir Putin’s invasion of Ukraine.
