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NYC Subway Agency Dangles Free Meals, Posh Hotel Stay to Attract Riders

  • DineAway Sweepstakes campaign is aimed at luring riders back
  • Subway rides totaled 3.6 million on Wednesday, a pandemic high
Commuters ride in a subway car in New York.
Commuters ride in a subway car in New York.Photographer: Mark Kauzlarich/Bloomberg

If you feed them, they will come.

New York City’s subway system and the James Beard Foundation say they’ve come up with a way to lure riders back onto trains and buses: a chance to win meals at neighborhood restaurants, tickets to a wine and food festival in Westchester and a stay at a posh hotel.