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Mercedes-Benz to Trim Entry-Level Car Lines, Focus on High End

The German brand is quitting the high-volume grudge match it had with BMW.

Mercedes-Benz Chief Executive Officer Ola Källenius stands with the new Mercedes-AMG SL in Monaco.

Mercedes-Benz Chief Executive Officer Ola Källenius stands with the new Mercedes-AMG SL in Monaco.

Source: Mercedes-Benz

After years in a grudge match against rival BMW AG to become the world’s biggest luxury automaker, Mercedes-Benz AG is calling it quits.  

The Stuttgart-based manufacturer will cut some entry-level vehicles from its product line and shave 25% off of its share of entry-level cars in the segment by 2026, CEO Ola Källenius said in a far-reaching interview May 18 in Monaco.