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Commodities Startup Is Betting on Old-School Trading Going Digital

Dutch startup wants to bring physical crop trading onto a digital platform.

Wheat Harvest In Pakistan
Photographer: Asad Zaidi/Bloomberg

The old-school world of commodities trading is staring at a digital future, according to team of industry veterans and heavyweights looking to bring physical crop deals online.

When it comes to buying and selling materials crucial to building the world and feeding people, phone-based trades and the use of paper documents for cargo ownership are commonplace, while personal relationships are invaluable. But now startups like Vosbor Exchange BV, which includes previous heads of Bunge Ltd. and Glencore Plc’s agriculture unit, are trying to change that.