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Gucci, Adidas’s Leaky $1,644 Umbrella Faces Backlash in China

Luxury label Gucci and sportswear firm Adidas AG are grabbing headlines in China for selling an 11,100 yuan ($1,644) umbrella that doesn’t even stop rain. Never mind that the brands say that’s not what it was designed to do.

A hashtag on “the collaboration umbrella being sold for 11,100 yuan is not waterproof” attracted more than 140 million views on social media site Weibo.