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Your Employees Want You to Post on Social Media

  • Workers, financial readers use social media each month
  • Prospective employees often research CEO’s online presence
Tesla CEO Elon Musk has famously leveraged his Twitter following over the years.

Tesla CEO Elon Musk has famously leveraged his Twitter following over the years.

Photographer: Patrick T. Fallon/Bloomberg
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CEOs who think having a Twitter account is optional may want to think again.

Employees prefer working for business leaders who are active on social media by a ratio of 4 to 1, according to a survey by Brunswick Group, an advisory firm. Executives who are vocal online are seen as more transparent and accessible, a perception crucial for retention and recruitment, the firm found.