The $285 Eleven Madison Vegan Meal Kit Is Not for Most People

I don’t know who the customer for a meal kit from Eleven Madison Home might be, but it won’t be me. 

Beginning this week, the bourgeois lifestyle brand, an extension of the pricey landmark  restaurant in Manhattan, will send a weekly box of food to your home with three full meals, a snack, and a dessert for one person; the kit will contain entirely plant-based food—some ready to eat and some ready to cook—for $150. For $285 (plus tax but no delivery fee), the box will feed two. It’s essentially a high-end riff on making “Meatless Mondays” a cinch. Part of the proceeds will benefit Rethink Food.