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JetBlue Aims to Cut Costs Even as Demand for Travel Rebounds

JetBlue aircraft at Ronald Reagan National Airport in Arlington, Virginia.

JetBlue aircraft at Ronald Reagan National Airport in Arlington, Virginia.

Photographer: Stefani Reynolds/Bloomberg

JetBlue Airways Corp. is working with consultants to set targets for a new round of cost cuts, even as it prepares to meet surging consumer demand for travel. 

The airline expects to see “progressive improvement” in its cost performance throughout the rest of this year, following an operational meltdown in April that led to hundreds of flight cancellations and cost overruns, Chief Financial Officer Ursula Hurley said at a Bank of America conference Tuesday.