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Macy’s Wins Over Underserved Market: Black Sororities

An executive for the retailer had trouble finding dresses in her sorority’s colors, so she helped create a line that’s projected to hit $10 million in sales this year.

Macy’s debuted a clothing line for Black sororities this year.

Macy’s debuted a clothing line for Black sororities this year.

Source: Macy's

Inside a Macy’s a few months ago, Cenetta Baker-Woods discovered something that made her immediately call her sorority sisters.

Holding up her phone’s video camera in the Charlotte, North Carolina, store, the 32-year-old showed fellow members of Zeta Phi Beta, a historically Black organization, racks of $90 dresses in unmistakable color combos that she knew were designed specifically for them.