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Google Joins Amazon to Mull a Bid for Coveted Cricket Event

  • Amazon, Reliance, Disney and Sony are also interested in IPL
  • Winning IPL’s broadcast rights can rake in millions of viewers
A pedestrian walks past the bus of Indian Premier League's Chennai Super Kings in Mumbai.

A pedestrian walks past the bus of Indian Premier League's Chennai Super Kings in Mumbai.

Photographer: Indranil Mukherjee/AFP/Getty Images
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Alphabet Inc., owner of the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League, or IPL, joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India. 

The American tech company, which also has the video-streaming website YouTube, purchased the bid-related documents from the Board of Control for Cricket in India, or BCCI, according to people familiar with the matter, who asked not to be named as the information isn’t public. SuperSport, a South Africa-based group of television channels, bought the documents too, according to a person familiar.