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Adidas Sports Bra Ads Banned in UK Over Claims of ‘Gratuitous’ Nudity

Adidas AG Store Ahead of Earnings
Photographer: Alex Kraus/Bloomberg

Ads for Adidas sports bras that featured women's bare breasts have been banned for being likely to cause widespread offence.

A tweet, posted in February, showed the breasts of 20 women of various skin colours, shapes and sizes in a grid format and stated: "We believe women's breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them."