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Strip Club Owner Targets Retail Investors With Earnings Call on Twitter

RCI Hospitality is bringing its quarterly call to social media with an eye toward generating publicity and giving its slumping shares a boost. 

RCI Hospitality Holdings Inc., which owns strip clubs and bars across the U.S., is bringing its earnings call to Twitter Monday as it tries to generate buzz among retail traders and boost its slumping stock price.

The novel approach to the quarterly call, typically a chance to present results and take questions from analysts, comes as the turbulent market is crushing retail traders, who proved their power to move equity prices during the pandemic meme-stock boom. Still, RCI sees social media as an inexpensive way to potentially broaden its shareholder base, according to Chief Executive Officer Eric Langan.