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Morrisons Wins Bidding War for McColl’s Convenience Chain

  • Morrison is major wholesale supplier to McColl’s stores
  • EG Group missed out after being favored bidder on Friday
A McColl's grocery store, in Walsall, U.K.

A McColl's grocery store, in Walsall, U.K.

Photographer: Chris Ratcliffe/Bloomberg
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Wm Morrison Supermarkets Plc is poised to take control of insolvent U.K. convenience-store chain McColl’s Retail Group Plc after a bidding war with gas station and convenience empire EG Group, according to people familiar with the matter. 

Morrison is purchasing McColl’s through a prepackaged administration, a form of U.K. insolvency proceeding. The plan is yet to be confirmed by administrator PricewaterhouseCoopers LLP. Morrison, EG Group and PwC declined to comment.