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Colleges Are Launching TikTok Classes for Influencers Making $5,000 a Post

As students rake in cash from online personas, universities are offering courses that teach brand building and negotiation tactics.   

Duke University Professor Aaron Dinin teaches a full-credit course, which is called “Building Global Audiences,” helping students cultivate their online brand.

Duke University Professor Aaron Dinin teaches a full-credit course, which is called “Building Global Audiences,” helping students cultivate their online brand.

Photographer: Cornell Watson/Bloomberg

Thirty students at Duke University gather for one of their last classes of the school year on a Tuesday afternoon in April. But rather than preparing for final exams, they’re shooting TikTok videos. 

Welcome to Gen Z college.