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Twitter Works to Soothe Anxious Staffers Wondering ‘Why Bother?’

  • Company addresses pending Elon Musk acquisition in meeting
  • Musk planning big changes at Twitter, including job cuts
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Elon Musk Lays Out His Vision for Twitter

At a Twitter Inc. staff meeting Wednesday morning, the first slide of a presentation asked a question on the minds of many employees: “Why Bother?” 

Why show up and build stuff for an app that’s about to be in the hands of a new owner, Elon Musk, who has said he plans to make serious changes? Why keep earning stock options at a company that’s about to go private? The presenter, product vice president Jay Sullivan, tried to appeal to workers’ sense of community, according to two people familiar with the matter.