Skip to content

Twitter Plans Aggressive Pitch to Calm Advertisers Amid Musk Deal

  • Advertisers anxious about Musk’s plans for content moderation
  • Twitter to make aggressive pitch at digital media-buying event
Bloomberg business news
Musk Plans to Take Twitter Public Again: Dow Jones

Twitter Inc. is planning an aggressive pitch to advertisers during a media buying event this week, attempting to assuage fears over how much the service will change if Elon Musk’s $44 billion takeover is finalized.

The network’s pitch at the IAB Digital NewFronts, the annual event for digital companies to sell ad space to marketers, will be a “spectacle,” according to a person familiar with the matter, who declined to be named because the details aren’t public.