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Snap to Sell a $230 Picture-Taking Drone That Follows You Around

It’s designed to take off and hover above its owner while capturing photos and video, before landing in the owner’s hand.

Pixy drone

Pixy drone

Source: Snap Inc.

Snap Inc. has a replacement for the cheap phone stands and awkward outstretched arms of modern self-filming: a yellow, square-shaped flying camera drone that costs $230, weighs about a quarter of a pound and hovers around you to film you automatically.

The original inspiration for the pocket-sized drone, called Pixy, was: “What would it feel like if Tinker Bell were your personal photographer?” Chief Executive Officer Evan Spiegel said in an interview. “On one hand, you have these bulky, almost dangerous drones that you have to manually control with a remote control. And on the other hand, you have a phone that can’t fly.” After filming, Pixy can land in the owner’s hand autonomously. The images get auto-uploaded to the owner’s Snapchat app. It’s available for pre-order in the U.S. and France, and starts shipping in late May.