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Cereal Giant Kellogg’s Challenges England Limits on Sugar Content

New regulations coming in England in October restrict promotion of food and drink that is high in fat, salt and sugar.

New regulations coming in England in October restrict promotion of food and drink that is high in fat, salt and sugar.

Photographer: Andy Silke/Bloomberg

Kellogg's is mounting a legal challenge against new Government rules that would stop some of the company's cereals being prominently displayed in food stores.

The new regulations come into effect in England in October and restrict promotion of food and drink that is high in fat, salt and sugar.