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Amazon’s Twitch Seeks to Revamp Creator Pay With Focus on Profit

  • Live-streaming site wants to promote use of advertisements
  • Top talent could see reduction in share of subscription fees
The Twitch website.

The Twitch website.

Photographer: Gabby Jones/Bloomberg

Twitch, the Amazon.com Inc.-owned live-streaming website, is weighing changes to how it pays top talent, said people familiar with the planning, an effort that would boost its profits but would also risk alienating some of its biggest stars.

The updates under consideration would offer incentives for streamers to run more ads. The proposal would also reduce the proportion of subscription fees doled out to the site’s biggest performers, said the people, who asked not to be identified because the discussions are private.