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Grayscale to Expand Into Europe’s Competitive Crypto-Fund Market

  • Digital asset manager is discussing plan with local partners
  • Maturity of Europe crypto ETP market could present a challenge
Bloomberg business news
Grayscale May Explore Options If SEC Rejects ETF Request

Grayscale Investments LLC, which runs an almost $30 billion Bitcoin trust, is getting ready to expand into Europe, according to Chief Executive Officer Michael Sonnenshein. 

The company has yet to decide on which exchanges or in which countries it will offer products, or which offerings to launch first, Sonnenshein said in an interview in London on Tuesday. He added that he’s holding meetings with various local partners to discuss the timeline. Grayscale plans to run a series of pilot tests in different markets.