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Apple Slows Hiring of Genius Employees at Some Retail Stores

  • Technical-support Geniuses have long been an Apple hallmark
  • Company opts not to fill some jobs, but hasn’t enacted freeze


Photographer: Daniel Acker/Bloomberg

Apple Inc. has slowed hiring at certain retail locations for its Genius technical-support jobs, according to people with knowledge of the matter, an effort that some employees see as a cost-cutting move.

In recent weeks, Apple informed some stores that it won’t be filling Genius positions that became available after employee departures, said the people, who asked not to be identified because the situation is private. The company also retracted verbal job offers for such roles in some cases. Still, Apple hasn’t laid off workers or enacted a widespread hiring freeze, according to the people.