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Meta Calls U.K. Tech Watchdog’s Giphy Decision ‘Irrational’

  • Tech giant to challenge order to unwind $315 million deal
  • Meta said nobody willing to pay for Giphy, Snap made offer
The Giphy website.

The Giphy website.

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Meta Platform’s Inc. accused the U.K.’s antitrust watchdog of being “inconsistent” and “irrational” when it found that GIF search engine Giphy was a competitor in the display advertising sector.

Lawyers for Meta argued at the start of a London trial that despite the Competition and Markets Authority reviewing over 280,000 documents from the merging parties, not one showed them to compete in the ad market globally or in the U.K.