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Asda Cuts Prices as Grocers Confront Cost of Living Crisis

Asda is reducing the price of over 100 popular items, including tea bags, rice and cheddar cheese, for the year.

Asda is reducing the price of over 100 popular items, including tea bags, rice and cheddar cheese, for the year.

Photographer: Anthony Devlin/Bloomberg

Asda has revealed plans to invest more than £73 million to support customers and staff during the cost-of-living crisis over the next year.

The supermarket group said it is reducing the price of over 100 popular items, including tea bags, rice and cheddar cheese, for the year as part of the measures.