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Lincoln Unveils Electric Car Concept in Bid to Catch Up to Rivals

When it comes to battery-powered vehicles, the 100-year-old brand has some ground to make up.

The Lincoln Star Concept vehicle.

The Lincoln Star Concept vehicle.

Source: Lincoln

One of America’s oldest luxury brands introduced its first-ever concept for an electric vehicle, the Lincoln Star Concept, Thursday as Ford Motor Co.’s luxury line plays catch-up with premium rivals that have already plugged in.

The elongated SUV has large wheels that look like discs and a flat roofline angled down in the rear, ostensibly to improve aerodynamics. Although it’s not a running, driving model, and the company did not release any performance estimates, the Star Concept is the first tangible indicator of the brand’s promise to deliver three fully electric vehicles by 2025 and a fourth by 2026.