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Elon Musk’s ‘Free Speech’ Twitter Risks Scaring Off Advertisers

  • Social media sites have long struggled with content moderation
  • Advertisers wouldn’t want ads placed next to offensive content
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Investors Ask: Would Twitter Stretch Musk Too Thin?

Elon Musk’s vision of taking the guardrails off Twitter Inc.’s content moderation is lauded by free speech absolutists, but it risks creating a free-for-all that alienates advertisers and leaves regular users subject to abuse.

Musk lobbed his $43 billion takeover offer for Twitter with the intent of unlocking its potential to be the “platform for free speech around the globe.” He added that “free speech is a societal imperative for a functioning democracy.”