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Peloton Will Slash Hardware Prices, Raise Subscription Fee

  • Company makes major price cuts in bid to boost sales
  • Monthly subscription fee will climb by $5 to $44 in the U.S.
Peloton stationary bikes for sale at the company's showroom in Dedham, Massachusetts.

Peloton stationary bikes for sale at the company's showroom in Dedham, Massachusetts.

Photographer: Adam Glanzman/Bloomberg
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Peloton Interactive Inc. is slashing prices for its three major hardware products while boosting the cost of its subscription, part of a comeback plan that centers on generating more recurring revenue.

The price of Peloton’s original Bike will now be $1,195, down $300, and the higher-end Bike+ will drop $500 to $1,995. The fitness company’s treadmill will cost $2,345, down $150.