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Facebook Is Pulling Back From Its Foray Into Podcasting

  • Social network explored a program to train podcasters
  • Priority change comes one year after a flurry of audio news
Facebook Inc. Applications Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg

Facebook’s interest in podcasts is fading, barely a year after it began.

Last April, during a hot market for audio, Facebook launched Live Audio Rooms, short-form stories called Soundbites and podcasts for U.S. users. The company signed deals with creators and sponsored one of the industry’s biggest U.S. conferences: Podcast Movement. Facebook product managers even appeared on the long-time industry program “New Media Show” to encourage podcasters to join the platform.