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Elon Musk Also Threatened to Buy My Company. Here’s How We Handled It

When the billionaire asked how much it would cost to acquire New Scientist in 2019, it sent management scrambling

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Elon Musk Makes $43 Billion Offer for Twitter

Elon Musk’s unsolicited bid to buy Twitter Inc. is a triggering event for me and my former colleagues. In 2019, I was working as the digital editor of the London-based New Scientist, the weekly science magazine, when Musk tweeted idly about how much it would cost to buy it.

Barbarians at the gate? Try billionaire in the DMs.