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Electric Bike Startup Offers Home Test Rides to Lure U.S. Buyers

Cowboy e-bikes launches on-demand test rides in ten U.S. cities. 

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Source: Cowboy
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In the early days of the pandemic, when U.S. buyers began snapping up electric bikes at unprecedented rates, the Belgian e-bike startup Cowboy took notice. Before then, says the company’s co-founder and chief executive officer Adrien Roose, Cowboy had looked at the U.S. as a backwater where per capita sales lagged in comparison to Europe. The boom convinced Roose to jump in, and in September Cowboy began taking orders from U.S. customers.