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Future of British Business

London Piccadilly Lights Operator in Takeover Talks

  • Ocean Outdoor launched a strategic review in November
  • Billboard companies have been bouncing back from pandemic hit
London’s Piccadilly Lights.

London’s Piccadilly Lights.

Photographer: Hollie Adams/Getty Images

Ocean Outdoor Ltd., the digital advertising firm that operates London’s Piccadilly Lights screen, says it’s in talks with investment firm Atairos about a takeover.

There’s no certainty that the talks will lead to an offer, and a further announcement will be made when appropriate, Ocean Outdoor said in a short statement. The billboard firm -- which is also the outdoor media partner for Canary Wharf Group, a center for London’s finance industry -- announced a strategic review of the business in November, saying shares were undervalued.