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Justin Bieber's Hockey Jersey is the NHL's Best Seller

Maple Leafs star Auston Mathews and Justin Bieber

Maple Leafs star Auston Mathews and Justin Bieber

Photographer: Jeff Bottari/Zuffa LLC/Getty Images
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Justin Bieber and the Toronto Maple Leafs have the top-selling jersey style in hockey.

A collaboration between the Canadian pop star and the National Hockey League franchise has been the most popular purchase among fans over the last three weeks, outpacing all others across the league’s e-commerce and retail stores, according to the NHL.