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TPG-Backed Footballco Strikes Middle East Deal in World Cup Year

Khalid Aldoseri, left, and Juan Delgado.
Khalid Aldoseri, left, and Juan Delgado.Source: Football Co.

Footballco, a content and media business covering the world’s most popular sport, has agreed to buy Middle East digital sports publisher Kooora for more than $25 million.

The acquisition comes ahead of an anticipated increase in demand for football content from viewers in the region in the runup to the 2022 World Cup in Qatar.